1204 Cakes + Bakery is a boutique bakery based in Accra, Ghana. The company specializes in custom designed cakes and pastries as well as a customer favorite and, their specialty — cake in a jar. The company reached out for a logo to brand their packages and jars, and help customers to easily identify them. The Simply Sleek Designs approach was to highlight the 1204 part of the name and use that as the identifier for what the company did. We used the utensil most used by the owner — a wooden spoon to tie the name and the identity together. From there, the visual identity of the company came together beautifully. Meet 1204 Cakes + Bakery…