Vanity Lifestyle and Beauty Bar is a beauty brand based in North Carolina. Created for a pristine female based clientele, this brand was based on beauty. The combination of feminine hand written design and pinks and golds were selected to engage the target client. The purpose of the business is to bring out the beauty in it’s clients and we wanted the branding to reflect that. The moodboard guided the brand into a soft palette and a logo and assets design that would provide a full service beauty experience.