C.Luxe Lifestyle and Events is a company that holds several small companies under its umbrella ranging from beauty services, a luxury male grooming bar, marketing events, a booking agency, fashion styling, skincare, and more. The owner wanted the overall brand to showcase feminine luxury. Upon analysis of the idea of the company, having a feminine logo that evoked luxury would not work well for the male audience that was also under the brand’s umbrella. Simply Sleek Designs proposed a solution to split the brand. The Lifestyle and Events portion of the company was already underway while the grooming bar portion of it was still under construction. We collaborated on building a brand for the lifestyle and events portion keeping in mind a direction for the grooming bar when the time came. Below is a logo that exudes beauty, luxury and sophistication. The key words that are the core of C.Luxe Lifestyle and Events.