Good Life Couture Events is an events design company based in Charlotte, North Carolina. The company provides event decor and planning with the mission to provide lush exceptional services from, and, in a city where there are limited resources for some of the current event trends. The company has a sister event planning company but wanted to expand and create a brand that would cater to a high-end clientele. Simply Sleek Designs provided a simple chic logo that is easily identifiable, memorable, and versatile, all which are characteristics of a great logo. The bold typography coupled with the elegant flowly lines create a vision of bringing in bold and beautiful solutions to Charlotte and it’s surrounding areas.