TinaRose Weddings and Events is a boutique event decor company located in the Washington, DC Metro area. The company specializes in using unique design elements and exquisite details to create stylish, breathtaking events. Simply Sleek Designs created the company’s very first logo at conception. As the business has grown it came time for brand redesign to complement the new direction of the business. The chrysanthemum which was a key sentimental aspect of the initial design was revamped into a more sophisticated abstract element. A more structured yet still feminine and elegant typography accompanies the curvature of the updated floral. In addition to the logo, Simply Sleek Designs modified a floral photograph which would be used as a full wall mural to fit the brand of the company as well as developed the company’s other marketing materials. This new visual identity reflects the growth of the businesses while keeping it’s core values at the heart of the design.