Plush Nail Bar and Day Spa is a unisex brand that exemplifies luxury, sophistication, class and simplicity. The owner of the brand wanted something that would speak to a luxurious spa experience for both men and women. Earth tones were her preferred palette. We worked together to hone in on her aesthietic and her heart behind the brand she wanted to establish. The Plush brand was born from there; a luxury brand exuding a feminine touch to draw in high-end female clientele but also neutral enough to not overwhelm the male clientele.